NSCAD Graduation Catalogue

2016

Letitia Calver

BDes Interdisciplinary Design

calvercreate.com

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As a communication designer I push my skills that I have gained to the next level by combining digital techniques with hands on processes using physical materials. A large amount of my designs incorporate printed elements such as typography with physical materials such as screen printing, letterpress printing on paper and fabric. By doing this technique I feel it adds a sense of wonder and a more human approach by incorporating an element that is created not by machine. I obtain my inspiration from memories of summer days and the colour’s that were present in nature. The use of words in a piece can spark an emotion, which I feel is important in my design. The goal for my work is to spark a past emotion or memory in the viewer.

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